Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover) by Seth Godin ISBN: 0684856360 Seth Godin, one of the world’s foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of “interruption advertising” in magazines, mailings, or radio and [...]

Tribes (Hardcover) by Seth Godin ISBN: 1591842336 A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature. If [...]