Ever seen mentions of the same company over and over again in the media and wonder how they do it? It’s not about luck – it’s about knowing how to do it right. Liz Gaige at Market Navigators posted an article on her blog about how to connect with the right people and provide them [...]

Market research is a necessary “evil” for any entrepreneur looking to start a new venture. After all, if there’s no market for a product or service, there’s no money to be made. Liz Gaige of Market Navigators gives an introduction to what market research is and how to get started. Visit the Market Navigators web [...]

Great salespeople are passionate about their products and their customers.  Effective selling is not about trying to talk people into buying things that they don’t need or cannot afford.  Effective selling is about selling a solution – giving your customers something that they want. Where I see people lose passion for selling is when they [...]