Switch: How to Change When Change is Hard (Hardcover) by Chip Heath & Dan Heath ISBN: 0307357279 Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of [...]

Tribes (Hardcover) by Seth Godin ISBN: 1591842336 A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature. If [...]