Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover) by Seth Godin ISBN: 0684856360 Seth Godin, one of the world’s foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of “interruption advertising” in magazines, mailings, or radio and [...]

Flip the Funnel: How to Use Existing Customers to Gain New Ones (Hardcover) by Joseph Jaffe ISBN: 0470487852 If there’s anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and [...]

Never Eat Alone – And Other Secrets to Success, One Relationship at a Time (Hardcover) by Keith Ferrazzi & Tahl Raz ISBN: 0385512058 Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early [...]

The 22 Immutable Laws of Marketing (Paperback) by Al Ries ISBN: 0887306667 There are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore [...]

Positioning – The Battle for Your Mind (Paperback) by Al Ries & Jack Trout ISBN: 0071373586 The first book to deal with the problems of communicating to a skeptical, media-blitzed public, “Positioning” describes a revolutionary approach to creating a “position” in a prospective customer’s mind – one that reflects a company’s own strengths and weaknesses [...]

The 80/20 Principle – The Secret to Achieving More with Less (Paperback) by Richard Koch ISBN: 0385491743 In 1897, Italian economist Vilfredo Pareto, in his study of the patterns of wealth and income, observed that the distribution of wealth was predictably unbalanced. He first discovered this pattern in 19th-century England and found it to be [...]

The 4-Hour Workweek (Hardcover) by Timothy Ferriss ISBN: 0307465357 Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with [...]

Switch: How to Change When Change is Hard (Hardcover) by Chip Heath & Dan Heath ISBN: 0307357279 Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of [...]

Tribes (Hardcover) by Seth Godin ISBN: 1591842336 A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature. If [...]

Blink: The Power of Thinking Without Thinking (Paperback) by Malcolm Gladwell ISBN: 0316010669 Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments — about people’s intentions, the authenticity of a [...]

How to Win Friends & Influence People (Paperback) by Dale Carnegie ISBN: 0671723650 This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because [...]

The E-Myth Revisited (Paperback) by Michael Gerber ISBN: 0887307280 Michael Gerber’s The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author’s belief that entrepreneurs–typically brimming with good but distracting ideas–make poor businesspeople. He establishes an [...]