The practice of selling an extra service or product to your current customer base is what cross-selling is all about.  Unfortunately, cross-selling is often associated with aggressive sales tactics. Who hasn’t been bombarded with communications trying to get you to buy more products or services? The result is that many small businesses don’t cross-sell, because it just doesn’t feel right. But it doesn’t have to be this way!

Women’s Enterprise Centre wrote a great article about how to take the right approach to cross-selling.

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