Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover) by Seth Godin ISBN: 0684856360 Seth Godin, one of the world’s foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of “interruption advertising” in magazines, mailings, or radio and [...]

CRA has compiled a list of notices and bulletins with regards to GST/HST. The list includes information sheets on transitional rules, along with question and answer bulletins for specific areas of concern. Download the bulletin list in PDF format from the Curriculum Services Canada web site.

Curriculum Services Canada has posted a PDF of a a webinar presentation given by the Canada Revenue Agency to help give business owners an overview of the upcoming implementation of HST (Harmonized Sales Tax) in BC and Ontario. The presentation covers many areas of confusion and concern and is a good primer on what you [...]

Flip the Funnel: How to Use Existing Customers to Gain New Ones (Hardcover) by Joseph Jaffe ISBN: 0470487852 If there’s anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and [...]

Never Eat Alone – And Other Secrets to Success, One Relationship at a Time (Hardcover) by Keith Ferrazzi & Tahl Raz ISBN: 0385512058 Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early [...]

Without sounding like alarmists, the fact is that hiring the wrong bookkeeper can destroy your business. Before choosing a company with whom to work, it is imperative to clearly define what you expect from your bookkeeper. Choosing a company to assist you in maintaining your financial records is an important decision. We at NALH we [...]

The 22 Immutable Laws of Marketing (Paperback) by Al Ries ISBN: 0887306667 There are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore [...]