Tribes
(Hardcover)
by Seth Godin
ISBN: 1591842336

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature.

If you think leadership is for other people, think again— leaders come in surprising packages.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. It’s not easy, but it’s easier than you think.