NALH Bookkeeping Services, one of the largest bookkeeping service companies in the Greater Vancouver area, has served the local business community for more than 27 years. NALH recently engaged Vancouver-based graphic design firm, CFX Creative, to undertake a re-design of the company’s corporate identity. NALH approached CFX Creative with a business challenge facing many well-established businesses – they had simply outgrown their existing identity. In light of NALH’s ever-evolving high-tech, high-touch approach to a very traditional industry, their corporate identity no longer accurately conveyed the scope and quality of their service or what the company stands for – using accounting software and financial expertise to help nurture a business’ growth.

NALH worked closely with the design team at CFX Creative, whose approach to the re-design began with the idea of growth in mind. This concept led to NALH’s new tagline – “nurturing growth in your bottom line.” The growth concept was used as inspiration to create a simplified logo, featuring a single leaf attached to the company’s name, which immediately tied that essential element – growth – to all aspects of NALH’s visual identity. Business cards, letterhead and notecards were all die-cut to re-iterate the leaf shape and give the pieces a distinctive, organic look.

NALH feels their transition into the re-defined NALH identity will more effectively communicate their core message which focuses on assisting client companies in moving towards growth and profiability.